There is no dearth of opportunities to learn. One should be open-minded and mindful to everything happening around, to make use of these opportunities. Here is what I learned from the Drinkmen in Singapore Hawker Centers!
Who are Drinkmen?
Let me be honest. I coined this term myself!!
Food courts in Singapore are usually referred as Hawker Centers. Normally, a locality has one hawker center, with almost all types of South East Asian cuisines. It is economical, quality is reasonable and as a result they are almost, always full during the eating hours. You can find more about Hawker Centers here and the top Hawker Centers in Singapore can be found here.
Once you settle down with your food, invariably a person would approach you and ask if you need a drink. They take your order, bring the drink and collect the money (the same amount you would otherwise pay). I call them Drinkmen.
What I learned from them?
They are definitely boosting the sales for juice shops.
- They create a demand by verbally asking the customers if they need a drink. There is a fair chance that someone who haven’t thought about a drink will order one
- They channel the sale to a specific shop, thereby boosting the sales
- They save time for the customer, which can be critical during office lunch hours when they are short of time
So here is the learning…
It is not just enough if you have the skill or talent or great products. It is essential that you go out and find your customers. In the age of low signal-to-noise ratio, it would be foolish to wait for customers to reach you! Take the first step and get closer to them
This is essential, especially to new business owners and service providers. Go, ask and you will get what you need!!
Image credit: Flickr Create Commons by Aapo Haapanen
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